Friday, 10 June 2022, Kaufleuten Zurich

USP Swiss Private Banking – How to stay the best in class?

Private Banking Day 2022

On the sixth Private Banking Day, held by the ASPB and the VAV today, the focus was on the future of the wealth management industry in Switzerland. Renowned players from the worlds of private banking, politics and the authorities discussed how the country can maintain its leading position, which framework conditions are required and which quality criteria the Swiss private banking industry should stand for.

Switzerland has been the world’s leading financial centre for wealth management for decades. In the past, our financial centre has successfully overcome a variety of major challenges – and further important ones lie ahead. Alongside the intensifying competition between the international financial centres, digitalisation, sustainability and the corresponding changes in client behaviour also have a crucial role to play when it comes to ensuring that the industry is fit for the future.

In his welcome speech, Philipp Rickenbacher, Chairman of the VAV and CEO of the Julius Baer Group, underlined the importance of a combination of rapid adaptability and strong Swiss values for the players in the sector – in view of the uncertainties and upheavals the world is currently facing. The sector must not rest on its laurels, he said, adding that the industry had already proved that it could change with the fundamental regulatory transformation and the transparent processing of the past that it had undergone. Switzerland should now point to these developments with more confidence, he said, and defend itself more decisively against unobjective attacks on the financial centre. With regard to Switzerland’s neutrality, Rickenbacher observed that it was becoming an increasingly difficult balancing act in a world of conflicting blocs. It was nevertheless important, he stressed, that the country continues to pursue an independent sanctions policy that respects the principles of international law.

Finally, Rickenbacher called for the banking sector, which still does not have access to the EU market, to be included as a further element in the negotiation package with the EU. He closed his speech with an appeal to adopt an offensive approach to challenging topics such as sustainable finance, digitalisation and digital assets, in the interests of clients. Only in this way would the sector remain relevant in the future. Taking up the topic of the day, President of the Swiss Federation Ignazio Cassis stressed in his video message that Switzerland had come through the coronavirus crisis well, not least because sectors like the wealth management industry had successfully risen to the challenge of remaining ‘best in class’. In connection with the war in Ukraine, he emphasised that the policy of neutrality did not mean indifference and that it had to be a cooperative neutrality which adapted to current realities. The President also referred to the Ukraine conference in Switzerland, which is to be the kick-off for rebuilding Ukraine, and to the important role that the financial industry must play in this process.

The futurologist and researcher Magnus Lindkvist then presented an external perspective, speaking about how future societal and economic trends will entail fundamental changes. These will inevitably have a major influence on how companies in general – and banks in particular – will shape their activities and their client interactions in the future.

In a first-rate panel discussion, Marc Bürki, CEO of Swissquote, Bertrand Demole, Vice-Chairman of ASPB and Managing Partner at the Pictet Group, Jos Dijsselhof, CEO of the SIX Group, and Giorgio Pradelli, Board member of the VAV and CEO of EFG International, spoke about the challenges and the future of Swiss private banking. It became clear that, as a small and open economy, Switzerland and consequently also the wealth management industry are reliant on access to large markets. Topics such as digitalisation, cyber security, Fintech and sustainability are becoming increasingly important for private banking and can become competitive advantages. At the same time, competitive framework conditions are crucial for Switzerland as a financial centre, especially in the area of taxes.

In his closing remarks, Grégoire Bordier, Chairman of ASPB and Managing Partner with unlimited personal liability at Bordier & Cie, took up the issues raised by the previous speakers, recalling that the foundation of the Swiss financial centre had not been bank secrecy in the past either, but its solidity, quality and the Swiss population, that, all combined, guaranteed stability. For Bordier, the future will be shaped above all by technological advances and in particular the dematerialisation of assets. This will inevitably have an impact on the business models, especially in the credit business and to a lesser extent in wealth management. In addition to geopolitical changes, the Swiss financial centre is likely to be shaped above all by new technologies, Bordier said. And thanks to its openness and international focus, it is ideally equipped to tackle these challenges.


Ignazio Cassis

President of the Swiss Confederation
Head of the Federal Department of Foreign Affairs FDFA

Magnus Lindkvist


Carolin Roth

Business Journalist

Marc Bürki

CEO Swissquote

Bertrand Demole

Partner Pictet Group
Vice-Chairman ABPS-VSPB

Jos Dijsselhof


Giorgio Pradelli

CEO EFG International
Board member VAV-ABG

Philipp Rickenbacher

Chairman VAV-ABG
CEO Julius Baer

Grégoire Bordier

Chairman ABPS-VSPB
Managing Partner with unlimited personal liability Bordier & Cie